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5 Tips for Selling your House in a Bad Economy

by Mindy McHorse on February 26, 2009

Selling your house in a bad economy is completely possible, as long as you know a few tricks. In fact, there are some aspects of a bad economy that can make it actually easier to sell your house than it would be otherwise. Part of this stems from the fact that fewer people opt to sell a house in a bad economy, so there isn’t as much selection with which to compete. Add to that the fact that people must relocate for different reasons whether the economy is good or bad, and you’ve got the beginnings of a positive selling situation.

Whatever your reason, just know that selling your house in a bad economy can certainly be done. To boost your chances, follow these tips:

Tip #1:  Remember the art of negotiation

It is highly important to communicate well with potential buyers for your home. Try to make any prospective buyers feel at ease when discussing the pros and cons of your house. Start by listening to their concerns without interrupting them, and attempt to meet halfway when it comes to negotiations they’d like to make. If you feel that their final offer is too low for you to accept, explain why. See whether there is some way you can make a concession.

Tip #2:  Work with a qualified realtor

If you can find a good, licensed realtor, chances are better for selling your house in a bad economy. A good realtor will go the extra mile to line up potential buyers for your house and will be honest with you throughout the process. Don’t feel like you have to choose a relative or friend to step in as your realtor, even if that person recently became qualified to sell houses. Instead, shoot for experience, positive references, and a high level of professionalism in any realtor you consider.

Tip #3:  Consider selling lower than you initially planned

If you’re selling your house in a bad economy, you need to be flexible on price. Don’t insist that the number in your head is the only appropriate option. Consider that shaving off even a little from the top of your asking price may attract a whole host of potential buyers. Also, be sure to keep in mind your personal financial situation. If you’re facing a large load of your own debt, you may be better off selling your house for a low price and taking the money than you would be if you had to carry the mortgage on the house for an indefinite period of time.

Tip #4:  Make your space look good

It’s worth the extra effort it may take you to spruce up the exterior and interior of your house. You want it to look good to potential buyers, and most importantly you want it to look spacious. If you still have furniture in the house, consider moving some of it to a storage facility so your rooms do not look small and cluttered. If your house needs a facelift, spring for a few cans of paint (you can even save money by doing the painting yourself). A little extra attention upfront can go a long way in making your house appealing to buyers who feel like they have several options from which to choose.

Tip #5:  Go to your market

A few years ago when the real estate market was booming, potential buyers would have come to you. Now you have to go the extra mile to spread word about your house. Make the effort to list your house in the local paper, on real estate websites, and in local housing publications. Make sure your real estate agent is including your home when he or she shuttles prospective buyers around for home tours. Try unconventional methods like asking your neighbors to spread the word that you have a house for sale. Consider posting fliers in public places.

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